In the beauty and cosmetics industry involving corporate practices and packaging, sustainability remains a hot topic. As 2025 gets closer and closer, the environmental issues that consumers and many governments are concerned about are driving this issue. Various brands, industries, manufacturers and retailers have announced their intention to expand their efforts to protect the planet.
In the past few years, the beauty and cosmetics industry has encountered major difficulties in trying to obtain large quantities of high-quality sustainable materials. Therefore, L'Oréal and the Loop industry signed a multi-year agreement to purchase PET resin made of 100% recycled materials to meet its packaging needs in the next few years.
Rising interest transcends trends
A few years ago, sustainable packaging has transcended the concept of trends in the beauty and cosmetics industry. However, although many companies are making sustainability statements, they are still a minority. So far, ecologically responsible secondary packaging has replaced concerns about primary packaging. However, more innovative suppliers in the global market have stepped up their efforts and are introducing new formats and materials while maintaining a focus on "3Rs"-reduction, reuse and recycling.
There is no one-size-fits-all solution
From airtight packaging of sensitive formulas to high-end perfume bottles, from cost-effectiveness to speed-to-market considerations, the development of fully sustainable packaging has always been an arduous task. Therefore, many companies find that a step-by-step approach is the best course of action. Many beauty and cosmetics CEOs have taken the position of achieving as sustainable development as possible as soon as possible or at least in the near future.
The supplier has something to say
Most suppliers in the beauty and cosmetics industry agree on the importance of sustainable packaging. This is largely driven by consumers. Therefore, many brands are increasingly worried about following suit. Today, the term "sustainability" is the first word consumers say. In addition, it has become the main topic discussed in customer meetings. This is driven by consumers putting pressure on brands to reduce their carbon footprint.
Many brands become serious
With the advancement of environmentally friendly packaging, most cosmetic brands strive to have a positive impact through better design, renewable energy, and finding ways to replenish used resources. More and more brands are starting to take sustainable packaging seriously. Many people are making commitments to the Sustainable Development Goals. This trend is driven by consumers, who are increasingly aware of the environmental impact of their purchases. In many cases, consumers will expose certain brands due to excessive packaging or more specifically unnecessary packaging.