The e-commerce industry is growing, and it is growing rapidly. As customers change the way they shop, companies must adapt to the virtual environment while still providing an excellent shopping experience. A lot of it boils down to packaging. In fact, 95% of online shoppers say that packaging affects their decision to buy products when shopping online.
This is why if you want to succeed in e-commerce, you need to put packaging at the forefront of your business. Focusing on packaging that is both attractive and logistically reliable will be able to:
Better brand recognition
Higher customer satisfaction
Improve product reliability
Reduce damage caused by transportation
This is especially true if you are engaged in multi-channel e-commerce practices. If you sell products through multiple online channels, packaging is one of the few things that can be consistent.
Even if you used to focus more on physical stores and only get involved in online sales, the recent 18% increase in e-commerce sales due to COVID-19 should change your perspective. Now, more than ever, you need to optimize your packaging for online purchases and direct-to-consumer shipping.
To help you, the experts have compiled seven packaging tips and tricks to help you succeed in the field of e-commerce.
1. Focus on smaller and more suitable packaging
Enterprises operate on efficiency. Volume and weight can easily push up transportation costs, so it is best to keep the items as small and compact as possible without compromising the integrity of the packaging. Make sure to remove items such as hang tags and other retail store relics that are no longer suitable for e-commerce.
2. Use better pads
Without a good lining, your product may leak. Using induction liners on your packaging is the best way to ensure that your product will not leak when it arrives.
If you want your package to face particularly harsh conditions, such as extreme heat, humidity, or careless handling, you may also need to purchase a breathable lining. Ventilated linings have many key advantages, including:
Reduce packaging distortion
Reduce expensive modifications
No fluorination treatment required
Easier quality control
3. Make your packaging easy to open
The first impression is very important. If one of the customers' initial experiences with your product is that it is difficult to remove from the packaging, then this may result in a more demanding initial view of your product. You want the process of unpacking to be as user-friendly as possible, especially if you are expecting repeat customers.
4. Show off your brand
Dull packaging can get the job done, but it won't let your customers remember you. Although your branded packaging should be more compact than the packaging you put on the shelf, it should still have the same visually stimulating design. Bright colors and eye-catching logo/design will go a long way.
5. Be creative with tape
Tape and external strapping can do more than just hold your package together. In addition to keeping the package safe and sealed during transportation, tape can also be used for another purpose-marketing. By using branded tape or tape that is visually complementary to the rest of the package, you can create a more interesting package and a better unboxing experience.
Of course, when choosing tape, make sure that it can still resist various elements. If the safety of your product cannot be guaranteed, then attractive tapes are meaningless.
6. Go green
"Going green" is not just a phrase that we just talk about. By choosing more sustainable packaging, such as post-consumer recycled resin, you can create a better long-term supply chain while enhancing the company's image. This is a win-win situation.